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I agree with this so much. I've tried to sometimes push friends and family to use text formats (at least I sent them something like Markdown), which is very easy to render in the browser anyways. But often you have to fall back to PDF, which I dislike very much. There's so much content like books and papers that are in PDF as well. Why did we pick a binary blob as shareable format again?



> Why did we pick a binary blob as shareable format again?

PDF was created to solve the problem of being able to render a document the same way on different computers, and it mostly achieved that goal. Editable formats like .doc, .html, .rtf were unreliable -- different software would produce different results, and even if two computers have the exact same version of Microsoft Word, they might render differently because they have different fonts available. PDFs embed the fonts needed for the document, and specify exactly where each character goes, so they're fully self-contained.

After Acrobat Reader became free with version 2 in 1994, everybody with a computer ended up downloading it after running across a PDF they needed to view. As it became more common for people to be able to view PDFs, it became more convenient to produce PDFs when you needed everybody to be able to view your document consistently. Eventually, the ability to produce PDFs became free (with e.g. Office 2007 or Mac OS X's ability to print to PDF), which cemented PDF's popularity.

Notably, the original goals of PDF had nothing to do with being able to copy text out of them -- the goal was simply to produce a perfect reproduction of the document on screen/paper. That wasn't enough of an inconvenience to prevent PDF from becoming popular. (Some people saw the inability for people to easily copy text from them as a benefit -- basically a weak form of text DRM.)


Thanks for the explanation! I was vaguely aware of those issues but not in depth. It all makes sense of course and now PDF is so deeply entrenched it's very difficult to push other formats. It's interesting that the contention between content and layout is still such an issue. I don't know what the fix is, maybe just the web?




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