I don't see the point. Why should it be European (or American, Japanese, Chinese or whatever)? Shouldn't it be better value/quality? Not everything is better just because it's European. I believe that if someone is doing something great (incl. privacy policy, support, etc.) it shouldn't matter if it's European or from somewhere else.
I live in the EU and I often see this cult of people deliberately buying worse things just because it's European. Yet there are many areas where a European alternative is worse than the imported one. I'd say support quality and innovation, not nationality.
Have you ever heard the term voting with your wallet? Well, you're not only voting for the company whose product you're buying, you're also enriching the country that houses them. People in Europe are increasingly worried about hostility from the US and many people are rapidly trying to reduce their support for and reliance on the ruling regime.
I don't necessarily agree that better products sell the best. Better marketing, better sales, that's the capitalism I know, and European companies would do well to cash in on this generational marketing opportunity.
Okay, that's true, I agree - marketing is the main driver of sales. But it should be more than just "being European". At least it should not cost significantly more than comparable imported equivalents.
I live in the EU and I often see this cult of people deliberately buying worse things just because it's European. Yet there are many areas where a European alternative is worse than the imported one. I'd say support quality and innovation, not nationality.