For me, "Support European Values." is prominently displayed on the page.

It's not just you. The title in the html is different to the "text" that's put as the title in the actual document.

In terms of plain HTML, all you have is:

"<title>Buy European Made</title>"

And all the meta tags for social media:

<meta name="twitter:title" content="Buy European Made">

<meta property="twitter:title" content="Buy European Made">

<meta property="og:title" content="Buy European Made">

<meta property="og:site_name" content="Buy European Made">

Also the entire site keeps in the dark who is behind this initiative. You can become a coordinator / collaborator and "Reach out to our team at catzlaura@proton.me". Whose team? I always find campaigns like these with anonymous groups behind it kind of fishy. Have a honest campaign? Make yourself known.

Is this polemic? Seem more like it is a choice people can make, same as American freedom fries.

Yes, and it's just as cringy as freedom fries.

At least on the desktop the prominent greeting text is "Buy European Made. Support European Values"?

I see it when I click, it's literally big black text on white background, both mobile and desktop view