That’s what’s weird to me too. It’s not like they would lose sales of macOS as it is given away with the hardware. So if someone wants to buy Apple hardware to run Linux, it does not have a negative affect to AAPL
I have Mac hardware and and have spent $0 through the Mac App Store. I do not use iCloud on it either. I do on iDevices though. I must be an edge case though.
All of us on HN are basically edge cases. The main target market of Macs is super dependent on Apple service subscriptions.
Maybe that's why they ship with insultingly-small SSDs by default, so that as people's photo libraries, Desktop and Documents folders fill up, Apple can "fix your problem" for you by selling you the iCloud/Apple One plan to offload most of the stuff to only live in iCloud.
Either they spend the $400 up front to get 2 notches up on the SSD upgrade, to match what a reasonable device would come with, or they spend that $400 $10 a month for the 40 month likely lifetime of the computer. Apple wins either way.
Of course this is the reason.
And this is why Apple has become so bad for the tech enthusiasts, no matter how good the OS/software can be, you have to pay a tax that is way too big because you already have the competence that should allow you to bypass it.
It's like learning about growing vegetables in your garden but then having to pay the seeds for it much more because you actually know how to produce value with them.
The philosophy at Apple has changed from premium tools for professional to luxury device for normies that makes them pay for their incompetence.
You also lose out on developers. The more macOS users, the more attractive it is to develop for. Supporting Linux would be a loss for the macOS ecosystem, and we all know what that leads to.
There are a large number of macOS users that are not app software devs. There's a large base of creative users that couldn't code their way out of a wet paper bag, yet spend lots of money on Mac hardware.
This forum looses track of the world outside this echo chamber
I’m among them, even if creative works aren’t my bread and butter (I’m a dev with a bit of an artistic bent).
That said, attracting creative users also adds value to the platform by creating demand for creative software for macOS, which keeps existing packages for macOS maintained and brings new ones on board every so often.
I'm a mix of both, however, my dev time does not create macOS or iDevice apps. My dev is still focused on creative/media workflows, while I still get work for photo/video. I don't even use Xcode any further than running the CLI command to install the necessary tools to have CLI be useful.
While I don't think Apple wants to change course from its services-oriented profit model, surely someone within Apple has run the calculations for a server-oriented M3/M4 device. They're not far behind server CPUs in terms of performance while running a lot cooler AND having accelerated amd64 support, which Ampere lacks.
Whatever the profit margin on an iMac Studio is these days, surely improving non-consumer options becomes profitable at some point if you start selling them by the thousands to data centers.
> So if someone wants to buy Apple hardware to run Linux, it does not have a negative affect to AAPL
It does. Support costs. How do you prove it's a hardware failure or software? What should they do? Say it "unofficially" supports Linux? People would still try to get support. Eventually they'd have to test it themselves etc.
Apple has already been in this spot. With the TrashCan MacPro, there was an issue with DaVinci Resolve under OS X at the time where the GPU was cause render issues. If you then rebooted into Windows with BootCamp using the exact same hardware and open up the exact same Resolve project with the exact same footage, the render errors disappeared. Apple blamed Resolve. DaVinci blamed GPU drivers. GPU blamed Apple.