I think this is an interesting curiosity, but I am a little worn out on every company announcing AI as some kind of major upgrade. Alexa has already been sort of a waning product, and in some ways, it was already kind of cute since you could play goofy games. But cute gets old.

With AI, there is still this massive trust issue. How can I trust that AI is steering me in an actual helpful way? How is Alexa+ integrated with Amazon's core model of selling stuff... lots and lots of stuff?