It falls out of complex numbers satisfying the conditions of a field though I don't know of a specific "proof" of that (you generally don't "prove" definitions). You could equally say "i is indistinguishable from 1/i" or "i's additive inverse is its multiplicative inverse"; in either case it's an arbitrary choice which of the conjugates is positive and which is negative. The key being that you cannot say "i > -i" because of that.