> But yeah the "Apple M hardware is miles and leagues away" hypetrain was just a hypetrain. Impressive and genuinely great but not revolutionary, at best incremental.
It's more nuanced than that. Apple effectively pulled a "Sony A7-III" move. Released something one generation ahead before everybody else, and disrupted everyone.
Sony called "A7-III" entry level mirrorless, but it had much more features even when compared to the higher-end SLRs of the era, and effectively pulled every other camera on the market one level down.
I don't think even they thought they'd keep that gap forever. I personally didn't think it either, but when it was released, it was leaps and bounds ahead, and forced other manufacturers to do the same to stay relevant.
They pulled everyone upwards, and now they continue their move. If not this, they also showed that computers can be miniaturized much more. Intel N100 and RaspberryPi/OrangePi 5 provides so much performance for daily tasks, so unimaginable things at that size are considered normal now.
I like the Sony story, but I don't think Apple did "pull everyone along" like that, they had an exclusivity deal with TSMC to be first on a good manufacturing node improvement. They took their high-quality, high-performance iPhone SoC, gave it more juice and a bit better thermals.
It's just another "Apple integrating well" story.
Their SoC is huge compared to competitors because Apple doesn't have to make a profit selling a SoC, they profit selling a device + services so they can splurge on the SoC, splurging on the SoC plus being one node ahead is just "being good", the team implementing Rosetta are the real wizards doing "revolutionary cool shit" if anything
> they had an exclusivity deal with TSMC to be first on a good manufacturing node improvement.
...plus, they have a whole CPU/GPU design company as a department inside Apple.
Not dissimilar to Sony:
Sony Imaging (camera division) designed a new sensor with the new capabilities of Sony Semiconductor (fab), and used their exclusivity to launch a new camera built on top of that new sensor. Plus, we shall not forget that Sony is an audiovisual integration powerhouse. They one of the very few companies which can design their DSPs, accompanying algorithms, software on top of it, and integrate to a single product they manufacture themselves. They're on par with Apple's integration chops, if not better (Sony can also horizontally integrate from Venice II to Bravia or Mics to Hi-Fi systems, incl. everything in between).
The gap also didn't survive in Sony's case (and that's good). Nikon and Fuji uses Sony's sensor fabs to use their capabilities and co-design sensors with the fab side.
Canon had to launch R series, upscale their sensor manufacturing chops. Just because Sony "integrated well" when looked from your perspective.
Sony is also not selling you the sensor. It's selling you the integrated package. From sensor to color accuracy to connectivity to reliability and service. A7-III has an integrated WiFi and FTP client to transfer photos. A9 adds an Ethernet jack for faster transfers. Again, integration within and between ecosystems.
It's more nuanced than that. Apple effectively pulled a "Sony A7-III" move. Released something one generation ahead before everybody else, and disrupted everyone.
Sony called "A7-III" entry level mirrorless, but it had much more features even when compared to the higher-end SLRs of the era, and effectively pulled every other camera on the market one level down.
I don't think even they thought they'd keep that gap forever. I personally didn't think it either, but when it was released, it was leaps and bounds ahead, and forced other manufacturers to do the same to stay relevant.
They pulled everyone upwards, and now they continue their move. If not this, they also showed that computers can be miniaturized much more. Intel N100 and RaspberryPi/OrangePi 5 provides so much performance for daily tasks, so unimaginable things at that size are considered normal now.