It is entirely unclear to me where the value actually is. It seems google is funding it for some reason. And some people clearly have a lot of opinions that this is "the future". People had similarly strong opinions about various other things in the past.
It's worth reading Asahi Lina's posts about writing a driver in a Linux - she is very explicit that what they've achieved would not have been possible without Rust.
In fairness, this is one team working on one project, but if they're attributing much of their success to Rust, it's probably worth listening to and understanding why, particularly as I don't believe they were particularly evangelistic about Rust before this project.
I have no idea about the Google funding, but Marcan's blog post is very explicit they they do not have any corporate sponsorship. If you believe that to be untrue, please explain your reasoning rather than spreading unsubstantiated rumours.