I don’t know enough about cars or the Jeep brand, but a common answer to this in the general case is market segmentation. If a company constantly makes decisions that make their product worse for you, you’re probably not the target market.
Perhaps in this case it means Jeep can sell their cars at a lower price. Perhaps Jeep is already perceived as a budget conscious brand. The market segment they’re targeting may care about that.
Kindle does this with their ads. They are targeting a consumer with ~$50 of disposable income to spend on an ebook reader, who would rather pay that little and have ads. I’ll never buy a Kindle because not only do I not want ads on the screen, but they have also neglected their high end device which is the segment of the market where I’m at.
A decade or two ago Wranglers were the cheaper option compared to most pickups. They've been in decline for a while, unfortunately. They seem like fun vehicles.
comparing a jeep to other off road vehicles is not an equal comparison. sure there are other off road capable vehicles but the approach and departure angles, solid axles, disconnecting sway bar, etc.
a tacoma/colorado is not equivalent to a gladiator or wrangler.
Somehow y'all are getting it completely in reverse. Clearly ads in a car is going to alienate certain people, not appeal to them. That's the literal opposite of "diversity" and "inclusion".
You and I both hate the mere idea, but it's certainly an interesting idea and if it finds fans for one reason or another (eg: cheaper upfront price tag?) it's a good product whether any of us like it or not.
Perhaps in this case it means Jeep can sell their cars at a lower price. Perhaps Jeep is already perceived as a budget conscious brand. The market segment they’re targeting may care about that.
Kindle does this with their ads. They are targeting a consumer with ~$50 of disposable income to spend on an ebook reader, who would rather pay that little and have ads. I’ll never buy a Kindle because not only do I not want ads on the screen, but they have also neglected their high end device which is the segment of the market where I’m at.