This is very promising, If only the car had some sort of heads-up display that could project advertisements over the entire windshield while you're driving.
Why limit your reach to your car only, it's much better to project the ad directly on the road either with a dlp projector, or a laser + galvanometer.
In fact if you are already scanning the environment with a galvanometer for things like obstacle detection then you only need to point an extra laser to the rotating mirror and synchronise it. So for an extra buck for the laser pointer, you could have something like this : https://www.youtube.com/watch?v=pmRfDEhTeYg
Don't give them ideas. The high end LED headlights (Audi Digital Matrix for example) can already project images. My crystal ball's already showing a highway filled with McDonalds and KFC logos projected on the ground, then you getting home and the courtesy light or whatever it's called projecting an online casino ad on your house for a minute.
The marketing team will spin the casino ad as a way increase wakefulness, and the more "thrilling" ads as a way to keep the eyes on the road. You can even have the ads dynamic so that they jiggle when you hit a pot hole or steer the car.
Maybe we could have satellites laser project ads everywhere. Though on the other hand the Kessler syndrome might prevent this. But hey, there's a silver lining to that as well. The large amount of tiny space debris could be used as background to project from the ground. Think, your night sky would be full of ads.
I am in the vehicle glazing/ automotive electronics industry.
Sometimes I wonder if I shouldn't switch to making child-sized sewing machines, toy-shaped landmines or fentanyl-laced sweets. It would be morally less damning than what is made in that industry.
It's like deliveroo. You now have a "premium" option so the driver doesn't make 3 stops before you and your food doesn't arrive cold and 30min late. Premium rides where you can see the street by the window coming!
The "priority" boarding on budget airlines is already like that and I'd be surprised if there isn't already a "VIP priority" boarding for an extra fee.
Well, I would assume that everyone having premium would mean that the price would need to cover each delivery going only to one person at a time, which does sound sustainable to me.
In the longer term though, I wonder if we could have mobile (robotically operated?) kitchens, optimized to finish preparing the dish just as they're about to arrive at your doorstep.
• Main-menu is neither the default or top menu, but can be accessed from:
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So happy to hear the designer of World Quester 2's user interface have finally landed a job in the automotive industry. I wonder what happens to the Jeep when you accidentally open up your Space Inventory.
That probably won't happen because it interferes with the fundamental function of the car, which is to take you from the place you started to the place you want to go. It would be annoying enough that the car company would lose sales to car companies whose cars do not do that.
What they might do though is play with the route. Say I tell my self-driving car to take me to the grocery store. There might be several routes it can take. It might infer from the destination that I'm going to buy groceries, and purposefully pick a route that takes me past billboards that advertise for things at that store.
It would be easy for the rider to never notice that what advertising is on a route is influencing route choice because they will be expecting variable routes. They will just assume the variability is due to factors like current traffic.
We could have transport funded by advertising - think of the captive ( quite literally ) market, and the ability to have full surround advertising for the whole of the journey.
