For companies that are just built around a marketing funnel to provide enough info to get you to fill out their contact form to sell you something, my guess is that Cloudflare is well worth the cost over increased hosting fees. I know it's not the answer anyone wants to hear, but I don't deal with too many companies selling anything more than around 5 or 6 figures, with products that you don't necessarily need very often.
I would like to know if there are alternatives somewhere close to the same cost, where I don't need to use Cloudflare. I don't enjoy annoying customers, or even dealing with sales and marketing, but I have built lots of software where I get to control the technology, and can get a new website up and running in 3 hours, with a ton of built-in functionality. I've spent about 12 years reducing the amount of memory the Umbraco CMS uses, compared to normal installs, and I love that aspect of my career. If I could get my clients to pay more and not use Cloudflare, I would happily go that route, believe me!
I would like to know if there are alternatives somewhere close to the same cost, where I don't need to use Cloudflare. I don't enjoy annoying customers, or even dealing with sales and marketing, but I have built lots of software where I get to control the technology, and can get a new website up and running in 3 hours, with a ton of built-in functionality. I've spent about 12 years reducing the amount of memory the Umbraco CMS uses, compared to normal installs, and I love that aspect of my career. If I could get my clients to pay more and not use Cloudflare, I would happily go that route, believe me!