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I think a lot of the problem is policy bundling.

Defence is a homogenous concept, or close to it, so people can confidently state they support it.

Research is a messy mix of things people like and things they don’t.

It is it significantly easier to obtain public support for, say, cancer research, than say, fat phobia, but both are lumped together from the public’s perspective as NIH funding.

This makes it harder for people to support, because they cannot easily support what they care about without supporting what they perceive as wasteful spending.




Defense is a messy bundle as well, if you follow the political fights over spending bills.

The key is to tie it to national pride, something everyone instinctively appreciates.


Or national fear




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