- It's generally easier for people to know what they _don't_ like than what they _do_. Preferences are defined by process of elimination.
- The commonality is: get lots of people on the same page about you, and you've got a big audience / broad appeal. But the most engaged audience is the one who has strong emotions attached, so being an offender guarantees a ravenous audience … and is generally easier.
On that …
- It's generally easier for people to know what they _don't_ like than what they _do_. Preferences are defined by process of elimination.
- The commonality is: get lots of people on the same page about you, and you've got a big audience / broad appeal. But the most engaged audience is the one who has strong emotions attached, so being an offender guarantees a ravenous audience … and is generally easier.