First class NY to Paris in a couple of weeks, one way, is ~$6k "best overall", with $10k for "fastest" (checked a random flight on Skyscanner).

And how many people are booking that for that price? Is that enough to build a dedicated service on?

I wouldn't know, tho I am sure there's a McKinsey deck somewhere that calculated this :)

> First class NY to Paris in a couple of weeks, one way, is ~$6k "best overall", with $10k for "fastest"

La Première will regularly go for $20k one way.

European airfares from the US can be really funky. I'm doing a trip in a couple months with a roundtrip for Heathrow and I'm actually taking the Eurostar back to London because returning directly from Paris was going to be so expensive. Open jaws in particular can be fairly OK or can be really expensive (as in my case).

$10k transatlantic return hop. Add expedited immigration. Does not sound insane. First class tickets London-NY can be already in this price range. Not for everyone of course (certainly way out of my price range).

There's a market, just not sure how big. Business class works mostly because there's a big plane full of people paying for Economy (and maybe Economy Premium) and I suspect a lot of business is upgrades for flyers with a lot of status or mostly using miles. With e-entry (not sure how it will work with ETA now), I haven't waited long in London for immigration in ages.

British Airways business class-only flights from the City airport have been off and on. Don't know their current status. I could afford business but it seems like a poor value relative to other things I could do other than maybe a co-pay with miles trans-Pacific.

It's the other way around. Economy works because business subsidizes them.

I'd expect for trans-oceanic, you'd have people scheduling their travel around limited flights, given the unique offering.

I.e. you aren't trying to figure out "How do I 100% capacity a 8:17am daily flight?" (traditional subsonic carriers) but rather "How much demand is there per week/month?" (Boom)

If the flight is Wednesdays-only, then folks line their travel up on Wednesday. Because the alternative is a much longer flight.

There are usually at least daily flights on most routes. Business travelers, in particular, aren't going to wait a few days to take a flight that's a few hours faster. Absolutely no one is heading out 5 days early to shave 3 or 4 hours off their flight time.

Even for tourism, I wouldn't.

Depends where Boom's ticket prices fall.

If they go for the low-rich market, their target customer moves schedules around themselves. If a CEO can't be in Europe until Wednesday, then the meeting happens Wednesday.

And the key thing Boom will be selling is literally unique: fewer hours on a plane.

To some, that's a nice to have. To people who hate being on a plane, it's worth a lot.

And even lie-flat first class sucks... it's nice, but you're still crammed into a dehydrating box.

Color me skeptical. I don't think CEOs have as much schedule flexibility as you think they do. A lot of the time they're traveling to meet with customers, analysts/media, investors, and so forth. And they have a lot of timing constraints. Senior execs tend to travel a lot. It's part of the job description basically along with early morning and late night conference calls and, generally, often grueling hours although some maintain better balance than others.

And trans-Atlantic flights just aren't all that long. I'd pay some premium to avoid a red-eye but not likely $5K-$10K even if I could. That's probably about what I'm paying for a whole 3 week trip today.

I'm seeing you jump back-and-forth from business travel to your own personal travel and conflating the decisions into one skeptical argument.

You don't buy first class, or even business class seats, as far as I can tell from this comment. You have to set aside your own reactions because you aren't in the target market.

Especially at 2-3x the cost

I suspect a lot of people here get really excited at the idea of supersonic flight but would never pay the business class+ premium themselves.

Yes, I think many people would at most do it once so they have flown supersonic, and then never do it again.

"People scheduling their travel around limited flights" drove extra operational complexity and expenditure for Concorde; it's not a hassle-free business case.

BA and Air France understood that people paid extra to be able to quickly travel transatlantic[0]. That premium value proposition depends heavily on passengers' expectation that the flight WILL go at the scheduled time. The airlines had to invest significant extra resources in spare parts, additional staffing, and standby airframes to ensure on-time performance.

If the Concorde were to ever develop a reputation for six-hour departure delays or days of cancellations in a row, no one among their premium customer base would bother paying extra for it.

British Airways and Air France did profit from them prior to the 9/11 hijackings and the flight 4590 crash, so it's not an impossible hurdle to clear for Boom. But the value proposition for a new SST is going to be vulnerable to operational concerns that don't affect the rest of an airline's fleet.

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[0] https://omegataupodcast.net/166-flying-the-concorde/ - "Every now and then they'd have a survey amongst the regular passengers [...] 'What do you think you paid for your Concorde flight today?' These people haven't got a clue what they paid for their Concorde flight today. They just tell their secretary, 'book me on tomorrow's Concorde, I need to get to New York in a hurry!'"