That is different. Google get heat because they have poor management flailing on a huge budget when they have more important things to be working on.
These startups are flailing with poor management, but the blast radius is small because of their limited resources and nobody has a better idea for what they should have been working on. And flailing startup management is expected in a way that Google has no excuse for.
...yet when Google does this, people are up in arms and insist they should run their products forever, even if they have no product market fit.