@paras - I worked at Optimizely in the early days and led online marketing there from 2012 - 2016. I remember seeing your team copy our SEM strategy, so I added Hindu gods (shiva, vishnu, et al) to the UTM query params in our ads for your guys to dissect / get a laugh from.
Most importantly, you can often find out WHY a campaign exists with stuff like utm=small-biz.
If they’re a competitor, congrats, you just found a potential niche you may have overlooked. If you look at what events they send to their analytics, you can uncover what they know and don’t know about app usage or ad performance.
How does one copy SEM strategy? How do you reverse engineer based on ads and utm_tags? How do I even know that you are doing it right so it's worth copying?
I good with API docs and weird bugs but this is beyond me.
Friendly heads up that some thumbnail in your landing page are not loading. Specifically the ones that link to the sample resumes for a given title. The one for CTO and the one for compliance coordinator failed to load.
Congrats on the exit. really nice to see.