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https://www.google.com/search?client=firefox-b-1-e&q=etoy+vs...

First you need to know how conformist the culture was in the 1990s, when my wife and I would visit Manhattan we looked like two hippie throwbacks to the 1960s and got told we were the weirdest looking people in the city. I couldn't have stood to live there because you would look up and see a Tommy Hilfiger billboard and look down and see a lot of people wearing Tommy and if you couldn't take it, you couldn't take it. You couldn't get as good of a cup of coffee as you could get at an indy espresso bar in a small town in a flyover state because there was a Starbucks on every block to convince stock market analysts that it was like that coast to coast.

In Dec 1999 there were the WTO riots which have broken the WTO ever since (e.g. the old "corn law" fight over free trade in agriculture reached the impasse it at now) and it had an effect that washed over everyone. For a few weeks there was a wave of honesty, for instance I saw an article in the tech press that somebody went to a Microsoft press conference and he was bored out his mind.

So when Etoy had their domain stolen by Etoys many people from radical artists to people who didn't want to have their private property taken away rallied. We had a system where people would visit our web site and we'd use iframes to DDOS their web site. It ran for a few days with no effect, then I contributed a code snippet that made the attack many times more effective and brought the site down for a short time during the last shopping day of the year. Immediately they called the FBI who pulled the server out of the rack.

We put a lot of effort into public relations and talking to the media, never mind flooding stock market discussion groups with propaganda. We knew we were being infiltrated by the FBI so we used the tactic of creating new mailing lists with (we believed) a clean list of participants periodically. (A general answer to "Eternal September" problems)

The stock dropped precipitously when we were working on it, and a few weeks later they settled with etoy, an event we knew about before it was announced at their earnings call. It wasn't a good earnings call and the stock price spiraled downward and eventually the company folded (might have been more than three weeks but the critical part was about that long)

The management and IT folks at Etoys would minimize the contribution of activists, wrote a blog about how they defeated our DDOS (but we scared them enough to call the FBI, caused a panic on the most critical day of the year, and could boast that the registration numbers that they triumphantly announced were inflated dramatically by fake users we injected) and would say that the company failed because the earnings were not good.

I would say, however, that Etoys could have been a viable business in the long term if investors believed in management, selling toys online in 1999 was an idea with legs. Activism contributed to investors not believing in management, so they were forced to throw in the towel.




This is an interesting piece of history, but doesn't seem to be a company folding after 3 weeks due to lack of org structure.


You misread the original comment I’m afraid. It doesn’t say that the company folded after 3 weeks due to a lack of org structure. It says that a structureless group caused the fall of a public company in 3 weeks of working on achieving that goal. Presumably the company had a structure.


You're right about the writer's intention, but I "misread" it the same way. Even after going back and checking, I still think it could be interpreted either way, and that GP's and my interpretation is the more natural one.


100%. I don’t fault anyone who would misread it. The structure of the sentence is such that it contains multiple assides within one sentence. That makes is very prone to be misread.


YMMV but the way the OP describes the entire cycle occurring in three weeks seems to preclude the founding of a public company, which does take considerably longer in general. That leaves toppling it from the outside.


I think the intended parable is that an unstructured group of activists took down a much larger, much better resourced, hierarchy.




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