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I was on RedNote just now. I saw some gay content that had been there yesterday as well, and has not been removed.

BTW, the RedNote userbase in China is 70% female, similar to Pinterest in the US. That may be why there's an affinity with a portion of the Tiktok userbase. The RedNote users are not into politics (at least were not). They cats, cooking, fashion, interior decorating, travel, sports.




One American user, who identified themselves as “non-binary” on RedNote, was censored after publishing a post on Tuesday asking if the platform welcomed gay people. The post was removed within hours, the user told CNN [0]

The next day, they uploaded a new post saying they will quit the platform over the decision but was soon on the receiving end of homophobic comments, with some users accusing them of cultural imposition.

A Chinese user suggested that he try covering his nipples, as Chinese social media platforms generally impose restrictions on displaying them when it is perceived as sexually suggestive.

A few RedNote users also noted that posts about the Japanese anime My Hero Academia, which faced censorship in China since 2018 due to controversial references to Japan’s wartime history, have since been removed from the platform.

[0] https://www.cnn.com/2025/01/16/tech/tiktok-refugees-rednote-...


Thanks for the ref. Not sure why that particular user got banned. A search just now on RedNote using the hashtag "gay" returns 8.7k posts. The results show plenty of men in skimpy clothing with uncovered nipples.


Perhaps RedNote is having trouble scaling their moderation?


Maybe that "one american" was being annoying and/or breaking other rules?


Why are you spreading misinformation? There's plenty of Chinese gay influencers on RedNote and there have been for years [0], saying LGBTQ talk there is banned is nonsensical. The ban waves are probably due to the app struggling to scale moderation to handle all the new people, including the ones disrespectful of Chinese societal norms.

[0] https://www.xiaohongshu.com/search_result?keyword=gay (requires log-in)


I’ve seen social media posts by Chinese users on how not to get censored / banned on RedNote, and one common tip is to not share any LGBTQ content. Clearly there’s a fear about it, and gullible young people who flocked to little red book are only understanding reality when they get suddenly banned for something harmless.


for what I Know, gay content is ok, gay flags are not ok


> The RedNote users are not into politics

I wonder why? Post about Taiwan or 89 or Winnie the Pooh and find out :)




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