Status symbols can be shifted with marketing. BEVs are heavy as fuck, and (at le... | Hacker News

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		immibis 6 months ago \| parent \| context \| favorite \| on: Nokia's internal presentation after iPhone was lau... Status symbols can be shifted with marketing. BEVs are heavy as fuck, and (at least theoretically) torquey as fuck at zero speed - both of those seem pretty manly if you put the right spin on them.

jampekka 6 months ago [–]

> Status symbols can be shifted with marketing

Or by buying a brand. Happens all the time. BYD already bought full control of the luxury brand Denza from the Mercedes-Benz joint venture.

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