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> The complaints about, say, LatinX have far surpassed the number of actual proponents of it, which were a small number of people of the left.

It was not just a small group of people. Almost all progressive Democratic politicians started working that word into all their speeches to virtue signal and most centrists also fell in line too. CEOs started saying it in company meetings and we were subjected to HR trainings that noted we should say LatinX to be inclusive of trans people, among many other performative rules.




I've been through numerous yearly HR trainings and not once has the term "LatinX" appeared in one. I also highly doubt that even a significant minority, let alone "almost all", progressive Democratic politicians have ever used the term at all. Latinos themselves have rather squarely rejected "LatinX" on the basis of it being nigh-unpronounceable and entirely disconnected from how Spanish/Portuguese words actually work.


GitLab announced in 2020 they were making a focus on hiring Latinx directors: https://about.gitlab.com/blog/2020/06/16/our-journey-to-a-di...


Interesting. I have seen that in official HR training.


Sadly, Latinx is still used all over the place. Google turns up 94,800 instances of "latinx community" just in the past year:

https://www.google.com/search?q=%22latinx+community%22&tbs=q...

In fact, when I query for results and specify date ranges for each year (using Tools > Any time > Custom range), I get:

    2018: 4,410 results
    2019: 7,070 results
    2020: 15,900 results
    2021: 17,500 results
    2022: 21,000 results
    2023: 34,300 results
    2024: 88,600 results
Yeah, Google probably has a recency bias in its search corpus, but this is still a large amount of recent and ongoing usage.

Google Trends doesn't show a clear decline either: https://trends.google.com/trends/explore?date=2018-01-01%202...


Ah, statistics again. Wow, massive numbers. What happens if you add the terms latino and latina?

https://trends.google.com/trends/explore?date=2018-01-01%202...

Right, it barely moves above the zero line.




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