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My hot take, offered respectfully: The companies attempting to get you hooked on their products have succeeded via the auspices of "FOMO".


I don’t buy that I’m being tricked into caring about the relationship I maintain with friends.


The FOMO is to get you to download the app, make an account, and deter you from uninstalling.

The real game is to keep you on the platform when you compulsively open it. You go in to check in on your second cousins, you stay to scroll through their TikTok clone or whatever attention harvesting algorithm is trendy currently.




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