It's probably targeted at inspirational buyers who don't actually do anything with their boards but want to have the latest and greatest - whaling.
Anyone who knows what they're doing is capable of using a cheaper Allwinner or Rockchip SBC or flashing a supported Android TV to Linux because SBCs are for some reason pricier than the same SoC that comes with a plastic box and power brick.. or even (gasp) to run their blinky LED off a $3 Aliexpress ESP32 board.
Anyone who knows what they're doing is capable of using a cheaper Allwinner or Rockchip SBC or flashing a supported Android TV to Linux because SBCs are for some reason pricier than the same SoC that comes with a plastic box and power brick.. or even (gasp) to run their blinky LED off a $3 Aliexpress ESP32 board.