I don’t know exactly how these companies make their money and how successful they are, but I at least believe all of them are in the odds computation business. They might be supplying prices to bookmakers instead of betting themselves etc.
Longshot Systems
Football Radar
Gambit Research
SportsRadar
Odds Reactor
Star Lizard
Smartodds
Smarkets
These companies are known more for their HFT trading in financial markets, but I believe they have also expanded into sports betting.
jane street
jump trading
Susquehanna
Also some of the bookmakers such as matchbook have started as betting group and then overtime turned into a bookmaker as that is where the real money is.
Longshot Systems Football Radar Gambit Research SportsRadar Odds Reactor Star Lizard Smartodds Smarkets
These companies are known more for their HFT trading in financial markets, but I believe they have also expanded into sports betting.
jane street jump trading Susquehanna
Also some of the bookmakers such as matchbook have started as betting group and then overtime turned into a bookmaker as that is where the real money is.