While I agree that music has become more homogenized and crap than ever before, I think Rick here is just applying incorrect beliefs to this process. I think the only point he makes that is valid is that finding signal through all the noise is harder than ever (and is something that can be said about music, tv, movies, writing, nearly every creative pursuit).
Music is too easy to make? So people like producers and record executives don't have the power they used to. That's a good thing. The history of music proves this.
Music is too easy to consume? I legit don't know how to respond to this. Just because music isn't part of kids' identities anymore doesn't mean that's because it's too easy to consume. Times change, Rick. Whereas they used to share music now they share streamers and YouTubers.
The main argument that derails Rick here is in the first few minutes. He claims that music all sounds the same because of the tools available. He claims that music sounds the same because someone is comfortable with sounds that are familiar. He doesn't really say whether it's record companies or artists or consumers. Just some nebulous 'they'.
It's always been like that. Always. When a band gets popular, other bands pop up just like them to try to steal their popularity and money (Fats Domino and Chubby Checker is the oldest example I can think of without googling it). There are 'sounds' of decades. You can name sounds from the 50's, or 60's, or 80's, **all from way before this technology he's blaming existed.
Overall that video comes across as an old person who longs for the better days of their youth and is upset they can't make money in ways they want to. Welcome to the fucking world. Times change. Change with them or don't, it's your problem.
Music is too easy to make? So people like producers and record executives don't have the power they used to. That's a good thing. The history of music proves this.
Music is too easy to consume? I legit don't know how to respond to this. Just because music isn't part of kids' identities anymore doesn't mean that's because it's too easy to consume. Times change, Rick. Whereas they used to share music now they share streamers and YouTubers.
The main argument that derails Rick here is in the first few minutes. He claims that music all sounds the same because of the tools available. He claims that music sounds the same because someone is comfortable with sounds that are familiar. He doesn't really say whether it's record companies or artists or consumers. Just some nebulous 'they'.
It's always been like that. Always. When a band gets popular, other bands pop up just like them to try to steal their popularity and money (Fats Domino and Chubby Checker is the oldest example I can think of without googling it). There are 'sounds' of decades. You can name sounds from the 50's, or 60's, or 80's, **all from way before this technology he's blaming existed.
Overall that video comes across as an old person who longs for the better days of their youth and is upset they can't make money in ways they want to. Welcome to the fucking world. Times change. Change with them or don't, it's your problem.