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The same way as it was always done: through effort.

Before you'd need to visit different record stores, hitting one every few days to check their latest in catalogue. Find the hidden boxes with low print releases, listen on a player and skip the needle around track grooves. Or have good friends recommending you stuff.

It got easier but I think we need to realise to find the signal on a sea of noise will probably require effort for a long time. Given time enough every new information discovery tool gets flooded by the noise, almost like a form of entropy.




I thought that technology was supposed to save humans from the torture of having to put forth any effort, so that we could just lay back and have all of our wants immediately satisfied. At least that's the utopia I was promised in Wall-E.


"We have a [record] pool?!"




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