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It's a little worse than that. Given two products that seem to do the same job on paper, the one with glossier marketing will win even if it is an unreliable pile of crap in practice.


Counter-example: all the people that were using CentOS 6/7 instead of RHEL. Not that Red Hat did tons of marketing, but it was more than zero.


Not a fair example because one was free and the other came with a monetary cost and a lot of friction in addition to that.


People weren't choosing CentOS on technical merit. CentOS had glossier marketing than RHEL did.


One was free




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