Can you clarify what you mean by “leads” here - is this the sort of “we found fifty names and emails that might be interested”, or is it a landing page that collects a email and phone number for when someone enters them?
I am not trying to accuse you of something weird - it’s I hear a lot of lead generation as a basic business need and I never quite understood the real mechanisms - I only get the slightly passive landing site approach or cold calling
They were what sales people would refer to as "qualified leads". We had two simple questions they would answer before submitting the contact form. It really helped to define what clients were looking for and their expectations. This made first contact a lot more productive, and allowed the firms to get clients into their design process and get a commitment a lot faster. For many of the firms we were working with, this meant better leads than the ones they getting on various other platforms like Houzz and then they started investing more in their content as a marketing approach then they did before.
I am not trying to accuse you of something weird - it’s I hear a lot of lead generation as a basic business need and I never quite understood the real mechanisms - I only get the slightly passive landing site approach or cold calling