Also, this type of messaging applies to more than just spam. Even recruiters or startup founders trying to reach candidates could learn from this on how to write effective cold emails so candidates open and engage.
This read in my mind as "it's not spam if I do it" every single one of recruiters and start ups seeking funds could appear in my inbox, unwanted, and be filed by me as spam.
If I want these mails, I subscribe. This article is about cold mails. I don't think it's cold mail, if I subscribe is it?
The advice is good, but I'm not sensing a strong rebuttal here.
I've gotten some interesting jobs/contracts via recruiters that send cold outreach so I've definitely seen the beneficial aspect of it. Everyone is trying to make a buck; it's hardly any work to delete an email or unsubscribe.
The section on tone is good, IMO.
Also, this type of messaging applies to more than just spam. Even recruiters or startup founders trying to reach candidates could learn from this on how to write effective cold emails so candidates open and engage.