Author here! Firstly, thank you for the kind words.
And secondly, this is quickly becoming apparent. I'm trying to run sales in Australia, my whole network is here, etc, but most of our good leads are at American companies. I know some smart Australians, but there's less appetite for quality work here, because that would require changing things and that's too much risk for people who just want to tap out and retire.
I'm putting all my work and in-person sales time into Australia, and we're still walking away with American clients despite the timezone differences and other obstacles. In Australia, the line has thus far been "I know we should do better, but no one will ever approve spend when they just want to wait out the clock for a new job". This is probably common in the U.S too (it's common everywhere), but the line with American clients has more typically been "We need this done to a really high standard because we think it's competitive advantage - can you start tomorrow?"
And secondly, this is quickly becoming apparent. I'm trying to run sales in Australia, my whole network is here, etc, but most of our good leads are at American companies. I know some smart Australians, but there's less appetite for quality work here, because that would require changing things and that's too much risk for people who just want to tap out and retire.
I'm putting all my work and in-person sales time into Australia, and we're still walking away with American clients despite the timezone differences and other obstacles. In Australia, the line has thus far been "I know we should do better, but no one will ever approve spend when they just want to wait out the clock for a new job". This is probably common in the U.S too (it's common everywhere), but the line with American clients has more typically been "We need this done to a really high standard because we think it's competitive advantage - can you start tomorrow?"