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> Americans won't buy cheap cars

Not from a new car dealership, no. They'll buy cheap cars, but the mere act of driving a new car off the lot is a huge deprecation event in the life of the car. Why would price sensitive buyers go to the dealership?



In fact, most don't. 3/4 of car sales in the US are used cars. The vast majority of Americans are driving used cars. Only relatively well-to-do people buy new cars. It might seem counterintuitive, but the stock of cars on the road is rotated around a lot, and new cars are only a small fraction of them.




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