I promise you don't have to actually care about the financial earnings of the fast food industry to find this podcast dedicated to business case studies of McDonald's totally captivating.

Business journalists usually stay at arms length from the industries they cover. This guy actually applied for a job at Mickey D's and reports from the front line. (Back of house too.)

This show is weirdly compelling. McDonald's is the key to understanding America.

This "explains the launch of the Chicken Big Mac from an economic point of view" -- this is like the Asymco of fast food.