I suspect that when people love Bluesky so much, a lot of that is actually just the fact that it’s free and has no ads and the population was quite manageable.
I don’t think I’ve seen a concrete plan for how it’s going to keep scaling and pay the bills.
"With this fundraise, we will continue supporting and growing Bluesky’s community, investing in Trust and Safety, and supporting the ATmosphere developer ecosystem. In addition, we will begin developing a subscription model for features like higher quality video uploads or profile customizations like colors and avatar frames. Bluesky will always be free to use — we believe that information and conversation should be easily accessible, not locked down. We won’t uprank accounts simply because they’re subscribing to a paid tier."
If it is an influence operation, the people who want to wield influence pay the bills. Already the point of X/Twitter (large Saudi funding, likely to help prevent another Arab spring type event in their country), and the point of the hundreds of millions SBF spread around. Bluesky's Series A was Blockchain Capital; seems like part of this year's significant movement of crypto influencers into politics. If so, they don't need it to turn a profit, they'll profit off the influence. Just like the corporations who normally jettison any money-losing department, but buy and keep permanently loss-making news departments for the influence they can create.
I don’t think I’ve seen a concrete plan for how it’s going to keep scaling and pay the bills.