Writing APPL instead of Apple doesn’t get you any fewer keystrokes.

Technically it’s one fewer keystroke (and it’s AAPL).

It’s a lot fewer keystrokes for MS (Morgan Stanley), GS (Goldman Sachs) and MSFT (Microsoft) than it is for AAPL, but it’s a force of habit for some. Once you’re used to referring to firms by their ticker symbols, you do it all the time.

E.g. an ex trader friend still says “spot” instead of “point” when referring to decimal points, even if talking in other contexts like software versions.

Tangent: Not fewer like F (Ford) or H (Hyatt Hotels). Unfortunately we don't have a full alphabet, missing {I, N, P, Q, Y}.

I guess if we allowed the first two letter ticker symbol for the missing singles, we could send messages by mentioning a bunch of company names.

Eg "Buy: Dominion Energy, Agilent. Hold: Nano Labs. Sell: Genpact." would refer to our esteemed moderator, and "Hyatt Hotels is pleased to announce special corporate rates for Nano Labs bookings" to this site itself.

[maybe it would be better to use the companies where the corporate name and ticker letter don't match? Like US Steel for X and AT&T for T?]

AAPL is only fewer keystrokes than Apple if you’re in a physical keyboard and hold the shift key, which makes it hardly more convenient. If you use caps lock presumably you’ll press it again.

On a phone, at least in iOS, you have to double tap the shift key.

Technically, you forgot capitalization, so it's more keystrokes

Apple is also capitalized, so it's still fewer. Unless you hit "Shift" separately for each character in AAPL?

Ugh. Similar (huge) pet peeve about people who say "n.B." instead of "note".

But it's "note well", not just "note"

Not sure if you’re joking, but if not: there’s no practical difference is what is being asked of the reader. Nobody predicates any decision on whether they were asked to note something vs note it well.

It’s pointless jargon.

also, the symbol for apple is AAPL.