Both can be true! This is essentially making it easier to do [x] argument, which itself is essentially security through obscurity.
It was always possible to do watermark everything: any nearly-imperceptible bit can be used to encode data that can be used overtly.
Now enabling everyone everywhere to do it and integrate it may have second-order effects that were opposite of one's intention.
It is very convenient thing, for no one to trust what they can see. Unless it was Validated (D) by the Gubmint (R), it is inscrutable and unfalsifiable.
It was always possible to do watermark everything: any nearly-imperceptible bit can be used to encode data that can be used overtly.
Now enabling everyone everywhere to do it and integrate it may have second-order effects that were opposite of one's intention.
It is very convenient thing, for no one to trust what they can see. Unless it was Validated (D) by the Gubmint (R), it is inscrutable and unfalsifiable.