It's all very regional. Despite its namesake, the world-wide-web is aggressively local. Some properties are global but after a handful, it's all country/language/region based.
No matter what type of market analysis I do, I almost invariably find there's something different that say, the Koreans or the Europeans are using. The Yelp of Japan is Tabelog, the Ubereats of the UK is deliveroo, the facebook of russia is vk.ru etc.
That's really the beach head to capture - figure out what a "web region" is for a number of query use-cases and break in there.
No matter what type of market analysis I do, I almost invariably find there's something different that say, the Koreans or the Europeans are using. The Yelp of Japan is Tabelog, the Ubereats of the UK is deliveroo, the facebook of russia is vk.ru etc.
That's really the beach head to capture - figure out what a "web region" is for a number of query use-cases and break in there.