Neat thing about BlueSky using DNS TXT record is I don't actually have to host a landing page. The way mastodon does it feels like a quid pro quo way of making you put a mastodon icon on your website. Bluesky is really good for corporate and government users who can get an @name.whitehouse.gov account or @name.npr.org etc without polluting the npr.org markup with a thousand "rel" links for each of their employees. I think bluesky is thinking about a different audience than mastodon.

Also I took a look at https://mastodonapp.uk/@stephenfry as an example of a verified profile and the UX is quite bad. Green check in a green box with a green border. The title tag just says "Website" and there's no indication of what it means.