That can work too... "To get to the ketchup section, I can go via fresh produce row or via bread row or via canned food row... Which path do I pick? Going via produce row is faster but I need to pick up some hot dog buns..."
On the other hand IKEA did design their showrooms so there is exactly one recommended way to get to any section. I find this highly annoying, but they keep doing this, so I am guessing some people like it?