I'm not sure it's Jira-fication. I think it's mapping effort back to something that has a direct result to the bottom line.
Example:
I used to work for a company that basically made slot machines. We needed to produce something called parsheets to give to submit to get our slots certified and to the casino. I was given the project but no manager wanted to give any developers to implement it. No one wanted to give the money to buy a computer with enough power to run simulations to produce the theoretical hold. But this was something we NEEDED to help get our games approved.
Example: I used to work for a company that basically made slot machines. We needed to produce something called parsheets to give to submit to get our slots certified and to the casino. I was given the project but no manager wanted to give any developers to implement it. No one wanted to give the money to buy a computer with enough power to run simulations to produce the theoretical hold. But this was something we NEEDED to help get our games approved.