As a counter to this: advertisers not knowing how to use the targeting options available to them != the platform can't target well.
Saying that though, it does seem like as soon as I click one advert (either out of curiosity, or to waste obvious scam advertisers budget), I'm suddenly inundated with similar adverts.
Worse I've clicked an ad, bought a product and still seen adverts for the same product from the vendor after the fact. I'm pretty sure there are ways for vendors to preclude such wasteful ad spend.
> As a counter to this: advertisers not knowing how to use the targeting options available to them != the platform can't target well.
Also, it's not like the platform is going to give advertisers access to its full capabilities. For one, they don't need to - they only need to sell the minimum it takes to keep the advertisers on board. Two, they wouldn't want some clever advertisers to extract juicy data indirectly and cut out the middleman.
Saying that though, it does seem like as soon as I click one advert (either out of curiosity, or to waste obvious scam advertisers budget), I'm suddenly inundated with similar adverts.
Worse I've clicked an ad, bought a product and still seen adverts for the same product from the vendor after the fact. I'm pretty sure there are ways for vendors to preclude such wasteful ad spend.