It's weird seeing all this discussion of this being a new entry into Apple's pro apps, I'm curious what you folks think Apple has to gain from expanding their pro line up today?
Apple was into pro apps 20 years ago when they were trying to win over creatives to their new platform (OS X). That's hasn't been a priority for them since then, they've vaguely migrated to the prosumer market (Final Cut Pro X). But that strikes me more as a compromise to give the products more life without doing things that are antithetical to Apple (mainly backwards compatible, i.e., real pros need this).
I've speculated here that my only guess is this is about visionOS (https://news.ycombinator.com/item?id=42018695), but curious to hear from anyone what specific problem expanding their pro line up solves beyond that? (I guess maybe getting another pro app on iPad is a little bit of something, but I don't think that's acquisition worthy.)
Apple was into pro apps 20 years ago when they were trying to win over creatives to their new platform (OS X). That's hasn't been a priority for them since then, they've vaguely migrated to the prosumer market (Final Cut Pro X). But that strikes me more as a compromise to give the products more life without doing things that are antithetical to Apple (mainly backwards compatible, i.e., real pros need this).
I've speculated here that my only guess is this is about visionOS (https://news.ycombinator.com/item?id=42018695), but curious to hear from anyone what specific problem expanding their pro line up solves beyond that? (I guess maybe getting another pro app on iPad is a little bit of something, but I don't think that's acquisition worthy.)