Can someone give some insight why acquisitions like this happen? Is it to take over the user base or is it actually about the product itself?
I am asking because I always hear of multi-million dollar acquisitions and wonder if apple (in this case) couldn't just create the same software themselves cheaper.
Apple can bring in new users beyond Pixelmator's wildest dreams. This is definitely a product/talent acquisition. And Pixelmator has almost 2 decades worth of development already baked in, not sure how anyone can do it cheaper.
I am asking because I always hear of multi-million dollar acquisitions and wonder if apple (in this case) couldn't just create the same software themselves cheaper.