Sorry for not being more clear, I was referring to the advertising or promotion that comes via the elite players. Take Valorant, for example. Riot Games leveraged their League of Legends user base and gave early access to high-end players and that apparently played a big part in helping its popularity take off. Now it has a robust presence in eSports, again helped by the high-end players.

It's not uncommon now for popular professional streamers to get early access to new features/modes because the game companies know that those players can help build or retain the player base.