Me subscribing to it is. Getting everyone I know to subscribe to it is at least a step more complex than getting people to move to Firefox, and I haven't quite worked out a strategy for that yet.

Search results being absolutely shit is probably more of a problem for people than their choice of browser.

When someone complains to you directly about Google search results being shit, maybe point them to Kagi and mention it has a free trial account (100 searches still?) that's not time limited.

That way they'll have a solution they can turn to the next time Google pisses them off significantly. :)

I don’t know about you, but I’ve never had someone complain to me about Google search results, other than people who already don’t use Google.

Interesting. I definitely have, though I do tend to hang out with IT-ish people a lot.

The above marginalia.nu just surfaced the following very nice article for me, which neither Google nor Kagi returned in their top 10 search results for the same terms ('thaad aegis hwasong'):

https://nautilus.org/napsnet/napsnet-special-reports/the-rol...

(duckduckgo.com returned it as the 5th returned result (not bad)),

Thanks!

I’ll be honest, I don’t want my searches necessarily always tied to my identity.