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That's an Apple thing. They developed this habit (if not addiction) after bringing features to their devices very late, sometimes a decade later than their competitors. They thought it was better to call those basic features with fancy multi word names with ™ symbols at the end and that resonates with their fan base in perfect harmony. So I think the habit stuck.


high dpi = "Retina"

high refresh rate = "Promotion"

vibrating phone = "Taptic Engine"

there are probably more. and calling AR "spatial computing" seems similar though I don't think its completely a made up marketing term


Oh yes, because the other companies don't call machine learning 'intelligence' ;)


Whatabout fallacy.




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