Apart from some old 3G tech demos with TV streaming, none of the user data multi/broad cast functionality from 3GPP cellphone standards reached a usable state in consumer hardware, with the single obvious exception being cell broadcast (basically broadcast SMS, by my understanding).
I’m also very doubtful, but at least in Austria it’s being touted as a potential DAB alternative.
(That might just be a strategic device by the incumbent public transmitter operator though – they have ubiquitous FM coverage, which helps avoid competing programs on DAB out by decreasing the utility of buying a DAB receiver.)
