I think focusing on the timeline is correct though. There is such a thing as pro-social greed, which is to say: a desire for a product/service/company to be long lived through sustainability of their business model. The problem, I think, stems largely from “shareholder value” theories which force executives to operate solely on a quarterly mindset. When all low hanging fruit in a market has been harvested, those held accountable for value extraction are pushed into short term, unsustainable tactics so that every quarter key metrics can go up regardless of the underlying reality. Hence: layoffs and enshittification.