What possible relevance does that have to someone who doesn’t want to be profiled? How does Apple’s end of year financial reports change anything at all on my side as a consumer?
It means their culture is user-first, advertising a distant afterthought. It’s not even in their top ten categories and isn’t broken out into its own reporting category. It tells you that they don’t care about advertising.
Compare this to Google or Facebook, both of which derive about 80-90% of their revenue from advertising, with all other services and products barely an afterthought.
Money, more than anything, drives corporate priorities, culture, and attitudes.
“Don’t tell me what your priorities are. Show me where you spend your money and I’ll tell you what they are.” — James W Frick
If they didn’t care about it they wouldn’t do it. The reality is that they do and it’s a multi billion dollar per year revenue stream for them. You’re just making shit up here to avoid the obvious conclusion that despite Apple’s propaganda that you are the product on their platform as well.
