Reckons what?

No one forced site owners to suck out personal information from customers to sell them to the highest bidder. A normal, human respecting website doesn't even need a consent banner.

People are normalizing egregious behavior.

Until the public demands the EU to revert the tracking cookie law because the public is stupid.

Nothing in the law requires these obnoxious banners. It's the companies who decided that they want to sell your data to thousands of trackers.

When will the industry reckon?

I wish there were browser apis for cookie prefs already. Just set it at the browser and all sites just use that setting. But of course Google can't do that since they want people to be bombarded by cookie banners and agitate for an end to GDPR