Inkle as well, it's got an easy online editor and lets you do basically choose your own adventures, kindof like a linear zork/infocom story engine (stories can branch, but usually move forward).

Old school was ZZT (https://museumofzzt.com/file/browse/detail/featured-world/?s...) and https://en.wikipedia.org/wiki/Adventure_Construction_Set

...ZZT especially is interestingly retro with the pixel-art style, and IIRC, quite a decent programming / dialogue capabilities.