> will often change so quickly that your search term is nowhere to be found
About 5 years ago I was often pulling up the cache to see if the indexed/cached page actually contained the search terms I was looking up, suspecting the site was serving a different page compared to what I was redirected to.
The number of websites doing this to game SEO was (and I suspect still is) substantial, despite google saying they're penalizing this behavior.
Outlets serving full articles to google then presenting you an unreadable mess, often downgraded through JS, is one of the most egregious, and google doesn't seem to care anyway.
This was before I gave up completely on google giving me pages containing the terms I was looking for.
And it doesn't have to be malicious either. Sometimes a result used to be on page 47 and is no longer on page 47. Or it was in the "related links" section and that changes multiple times a day.
About 5 years ago I was often pulling up the cache to see if the indexed/cached page actually contained the search terms I was looking up, suspecting the site was serving a different page compared to what I was redirected to.
The number of websites doing this to game SEO was (and I suspect still is) substantial, despite google saying they're penalizing this behavior.
Outlets serving full articles to google then presenting you an unreadable mess, often downgraded through JS, is one of the most egregious, and google doesn't seem to care anyway.
This was before I gave up completely on google giving me pages containing the terms I was looking for.